"Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way." -JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX "When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled[...]

Wall Street believes that all public companies should grow smoothly and continuously, as evidenced by ever-increasing quarterly earnings, and that all companies either "grow or die." Introducing a research-based growth model called "Smart Growth," Edward D. Hess challenges this ethos and its dangero[...]